From Supplement Skeptic to True Believer: How One CEO Found Her Energy Solution in Purple Bamboo Salt
Sophia Chen has tried it all. As the 29-year-old founder of Luminous Beauty Co., she's spent the last five years chasing the perfect wellness routine to match her demanding schedule. Ashwagandha capsules, collagen powders, expensive nootropics; her medicine cabinet looked like a health store.
"I was that person buying every supplement influencers recommended," Chen admits from her downtown office. "Rhodiola for stress, B-complex for energy, magnesium for sleep. I probably spent $3,000 last year alone on wellness products that promised to be 'game-changers.'"
The breaking point came during a particularly brutal product launch week. Despite her arsenal of supplements, Chen found herself crashing hard by 2 PM daily, surviving on coffee and willpower.
"I'd tried other 9x roasted purple salts before from different suppliers. The thing is, achieving that ninth roast consistently is incredibly difficult—most brands either under-roast or burn it. When my friend mentioned Bio Virtu at a retreat, I was hesitant. I'd been disappointed before."
But Chen decided to give it one more shot. She ordered Bio Virtu's 9x roasted purple bamboo salt and committed to a month-long test.
"The quality difference was immediate," she explains. "Bio Virtu has perfected the 9x roasting process in a way that other companies just can't replicate. You can taste that they get it right every single time; it's perfectly balanced, never bitter or over-processed."
The real test came during week three. Chen noticed she wasn't reaching for her afternoon coffee anymore. Her energy felt steady rather than spiked and crashed.
"I'm naturally skeptical; you have to be in business. But my team started commenting that I seemed sharper in late-day meetings. When your employees notice you're more present, that's data you can't ignore."
Six months later, Chen has simplified her wellness routine dramatically. The morning ritual is straightforward: a small pinch of Bio Virtu's purple bamboo salt in warm water before meditation.
"I still use a few targeted supplements, but nothing like before. When you find something that works at the cellular level, you don't need to throw everything at the wall anymore."
Her advice to fellow business owners? "Don't waste time chasing every new wellness fad. Sometimes the best solutions come from companies that have mastered traditional processes. Bio Virtu's consistency with the 9x roasting is what sets them apart—it's Korean craftsmanship executed flawlessly."
Chen's company has doubled its revenue since adopting her simplified morning routine. While she's careful not to attribute all success to one factor, she's clear about what's stayed consistent.
"Energy management is leadership management. When you're running on premium fuel instead of stimulants and hope, everything else improves."
Sophia Chen founded Luminous Beauty Co. in 2019 and was named Rising Star 2023. Bio Virtu's purple bamboo salt is available at biovirtu.net